Author Archives: Kendy Sproul
My 3 Favorite Social Media Marketing Books
Happy Friday! It’s time for a short Friday blog post. I love social media. Both for personal use and for marketing. And as a social media marketing consultant, I study social media trends and happenings constantly. I also read every book I can about social media and social media marketing. Here are three of my … Continue reading
The Perfect Time to Start a New Project
Often in business, as in our personal lives, we put projects off until “the perfect time”. As the photo above states, the perfect time never arrives. There will always be things that need to be learned. Money that needs to be made. Research that needs to be done. So, with that in mind, when should … Continue reading
Yet Another Panda Update
That’s right, Google’s 21st Panda update happened yesterday – November 5th. Panda updates happen so frequently (this is the 12th update so far this year), chances are you didn’t even notice this one. Especially if you didn’t notice the last update, which happened on September 27th and is reported to have impacted over twice the amount … Continue reading
Friday Morning Roundup: 3 Must-Read Marketing Articles
Rather than write a blog post of my own today, I decided to share some of the interesting articles I found while researching online this morning. I hope you find value in them and that they help you with your online and social media marketing. Enjoy!
The Power of Marketing with Feeling
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou How does your marketing make prospects “Feel”? As a business in the travel and hospitality industry, your main objective is to make certain every guest has … Continue reading
Death by Social Media: Why Your Business MUST Have a Social Media Presence
When discussing social media with marketing directors in the tourism and hospitality industry, I often hear that they’re fearful of putting their businesses “out there”. They’re afraid that they’ll be an open target for criticism and bad publicity. The truth is, whether your business is on social media or not, your customers and clients are. … Continue reading
How to Write for Social Media: Book Review
I recently read Nick Usborne’s new Kindle book Popcorn Content: The Craft of Writing short-form Content for Social Media and it was so full of great tips I thought I’d write a quick review.
Define Your Goals: The Essential First Step to a Strong Social Media Marketing Strategy
In my last post I pointed out that the first step in a strong social media strategy is to define your goals. In this post we’re going to take a look at exactly what is involved in that process and why it’s important. Why set goals for social media? Aren’t our general marketing goals good … Continue reading
6 Essential Steps Every Travel & Tourism Business Needs to Follow for a Strong Social Media Strategy
A strong social media strategy is essential in order to get the best ROI possible from your social media marketing. In this post I will take you through 6 steps you need to follow to make that happen. First, let’s take a look at why it’s more important than ever to add social media to … Continue reading
Resorts: How to Use QR Codes to Attract More Customers
QR codes are the latest great customer attraction tool. And for good reason. But, how can you use them to attract more customers to your resort? Let’s take a look. But, first things first… What is a QR code? QR codes are similar to the bar codes most of us in the US are very … Continue reading
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