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Social Media and Online Marketing for Travel and Hospitality |
Happy Friday! It’s time for a short Friday blog post.
I love social media. Both for personal use and for marketing. And as a social media marketing consultant, I study social media trends and happenings constantly.
I also read every book I can about social media and social media marketing.
Here are three of my favorite social media marketing books: Read more
Often in business, as in our personal lives, we put projects off until “the perfect time”. As the photo above states, the perfect time never arrives.
There will always be things that need to be learned. Money that needs to be made. Research that needs to be done.
So, with that in mind, when should you start a new project?
That’s right, Google’s 21st Panda update happened yesterday – November 5th.
Panda updates happen so frequently (this is the 12th update so far this year), chances are you didn’t even notice this one. Especially if you didn’t notice the last update, which happened on September 27th and is reported to have impacted over twice the amount of English search queries as yesterday’s update. Read more
Rather than write a blog post of my own today, I decided to share some of the interesting articles I found while researching online this morning.
I hope you find value in them and that they help you with your online and social media marketing.
Enjoy!
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou
How does your marketing make prospects “Feel”?
As a business in the travel and hospitality industry, your main objective is to make certain every guest has the best experience possible starting the moment they walk through your door.
You want them to feel good about the time they spend with you. You want that feeling to last for months to come. And, you want them to want to experience that feeling over and over again.
That’s important. But does your marketing carry that same “feel good” vibe?
Read more
Death by Social Media
When discussing social media with marketing directors in the tourism and hospitality industry, I often hear that they’re fearful of putting their businesses “out there”. They’re afraid that they’ll be an open target for criticism and bad publicity.
The truth is, whether your business is on social media or not, your customers and clients are. And they’re already posting and tweeting about your business – the good, the bad, and the ugly.
By avoiding social media, you’re missing a huge opportunity Read more
I recently read Nick Usborne’s new Kindle book Popcorn Content: The Craft of Writing short-form Content for Social Media and it was so full of great tips I thought I’d write a quick review.
In my last post I pointed out that the first step in a strong social media strategy is to define your goals. In this post we’re going to take a look at exactly what is involved in that process and why it’s important.
Why set goals for social media?
Aren’t our general marketing goals good enough to cover social media as well? These are questions I’m often asked when talking with marketing directors of travel and tourism businesses.
The answer is yes, they very well may be. But without taking a look at those general marketing goals and deciding exactly what your business hopes to accomplish with social media, you may be wasting valuable resources – such as time and money.
Not every social media channel is right for every business. Even businesses that are on the same playing field. And, not every social media channel will give you the same results in reaching your goals. It is therefore very important to know what your goals are before you chose what channel to put your social media marketing efforts into.
A strong social media strategy is essential in order to get the best ROI possible from your social media marketing. In this post I will take you through 6 steps you need to follow to make that happen.
First, let’s take a look at why it’s more important than ever to add social media to your overall marketing strategy.
A recent report from Pew Research Center’s Internet & American Life Project shows that a whopping 65% of adult internet users are now frequenting social media sites. That’s up from just 8% in 2005.
QR codes are the latest great customer attraction tool. And for good reason. But, how can you use them to attract more customers to your resort? Let’s take a look.
But, first things first…
What is a QR code?
QR codes are similar to the bar codes most of us in the US are very familiar with. And, they work in relatively the same way.
A QR code is made up of little black blotches arranged in a specific way on a white square background. They look somewhat like the one pictured above.
They can be programmed to do a variety of different things and are fairly simple to create.
Once created, the QR code is strategically placed so that a potential, or current, customer has access to it. They can then scan it to their mobile phone using the phone’s camera and a downloadable app which enables the code to be read.
The code then does whatever you’ve programmed it to do… like take the customer to a specialized webpage, coupon, or other promotion.
Now that you have a basic knowledge of what a QR code is, let’s take a look at some ways you can use them to attract customers to your resort.
